Jason Larkins
About
Hey guys, I’m Jason Larkins, the Cheer Director at American Cheer in Bakersfield, the host of The Let’s Talk Cheer Podcast, and the author of the book, Upside Down and Back Again: A Parent’s Guide to Allstar Cheerleading. If you have spent any time in the cheer world, you already know the sport is exciting, complicated, emotional, and sometimes confusing. My job is to help make it all make sense
I want to help athletes, parents, and coaches understand cheer more clearly so they can enjoy it more fully. Whether it is on the podcast, inside one of my digital courses, in a video review, or through my book, my mission is to break things down in a way that is honest, practical, and easy to apply. I believe great cheer programs are built on strong communication, realistic expectations, consistent training, and remembering that we do this because it’s fun.
I am also a husband and a dad, which means a lot of my best ideas come while chasing my daughters around the house. Cheer is what I do, but my family is who I do it for.
If you are a parent looking for clarity, a coach looking for an edge, or an athlete who wants to grow, you are in the right place. Welcome.
About
Hey guys, I’m Jason Larkins, the Cheer Director at American Cheer in Bakersfield, the host of The Let’s Talk Cheer Podcast, and the author of the book, Upside Down and Back Again: A Parent’s Guide to Allstar Cheerleading. If you have spent any time in the cheer world, you already know the sport is exciting, complicated, emotional, and sometimes confusing. My job is to help make it all make sense
I want to help athletes, parents, and coaches understand cheer more clearly so they can enjoy it more fully. Whether it is on the podcast, inside one of my digital courses, in a video review, or through my book, my mission is to break things down in a way that is honest, practical, and easy to apply. I believe great cheer programs are built on strong communication, realistic expectations, consistent training, and remembering that we do this because it’s fun.
I am also a husband and a dad, which means a lot of my best ideas come while chasing my daughters around the house. Cheer is what I do, but my family is who I do it for.
If you are a parent looking for clarity, a coach looking for an edge, or an athlete who wants to grow, you are in the right place. Welcome.
THE REAL GUIDE
every cheer parent has been waiting for.
All-star cheer can be intense, confusing, and full of questions no one seems to answer. In Upside Down and Back Again, award-winning cheer coach and podcast host Jason Larkins pulls back the curtain to help parents understand the sport from the inside out. From leveling decisions to missed practices, comp-day emotions to coach-parent communication, this book gives you the clarity, confidence, and tools to support your athlete the right way.
Whether you’re new to the sport or on your tenth trip to Worlds, this is your playbook for
showing up better for your athlete, your gym, and yourself.
Video Review
Get the routine your team is capable of.
Coaches work hard, and after watching the routine for the 1000th time, it's easy to stop seeing what judges still see. A fresh expert perspective helps you get those points back.
Teams I have done video reviews for have gone on to win Worlds, NCA Allstar, NCA College, Summit, and D2 Summit. The difference always starts with clarity.
Quick Fact:
On average, less than 2 points separate the top 5 teams at most major events. Small fixes change outcomes.
What You Get
A detailed breakdown of your routine
What to fix and how to fix it
Examples of how it should look
Steps to use at your very next practice
Option for coach-directed or athlete-directed feedback
How it works
Send me a link to your Varsity TV, Flo Cheer, YouTube, or Google Drive video.
Within a week, you get a private review video you can share with athletes or staff.
If you want cleaner transitions, more uniformity, sharper technique, and a routine that scores the way it should, start here.
Pricing Information
If you purchase multiple reviews, you can split those however you would like. For example, within your program, or all of them for the same team but used throughout the duration of the season.
Your confirmation email will include further instructions on sending your routine to Jason for review.
Choose your Routine Review package today
One Routine
$209
Two Routine
$418
$209 per review
Eight Routine
$1594
$199 per review
Fifteen Routine
$2833
$189 per review
Digital Video Courses
Access premium video content instantly by purchasing individual or bundled courses.
AccuScore Made Easy
Are you looking for a streamlined method to track the number of required athletes for each section of your routine? I had the same challenge and developed a solution – our Code of Points Cheat Sheet.
FREE
Jason’s Season Bundle
Are you looking for a simple way to master your season? This 4-in-1 course combines Rethinking Practices, Planning Practices, Cleaning Your Routine, and Preparing for Full-Outs into one complete training solution.
$184
Summer Practice Special
Are you looking for a smarter way to structure your summer training? This bundle combines Planning Practices and Rethinking Practice to help you build efficient, effective practices that set your season up for success.
$102
Cheer A-Z
Are you a coach who knows there’s room to grow but isn’t sure where to begin? If so, Cheer A-Z: 26 Tips Cheer Coaches Can’t Live Without is your go-to guide for navigating the world of allstar cheer coaching.
$92
Cleaning Your Routine
Are your routines falling flat despite your team’s hard work? If you’re cleaning but not seeing it translate to full-outs, or you’re unsure where to start, you’re not alone.
$92
Planning Practices
Are you tired of walking into practice without a clear game plan, hoping that things will magically improve? Do you struggle to maximize your practice time, leaving feeling like you could have accomplished more?
$92
Planning Practices
Why do some teams crush full-outs while others fall apart? This training teaches a proven 6-step process that turns fatigue into focus and makes full-outs a moment your team can enjoy.
$92
Rethinking Practice
Need a fresh approach to practice and getting the most from your athletes? This course gives you strategies to set clear goals, boost efficiency, and unlock your team’s full potential.
$92
Digital Video Courses
Access premium video content instantly by purchasing individual or bundled courses.
AccuScore Made Easy
Are you looking for a streamlined method to track the number of required athletes for each section of your routine? I had the same challenge and developed a solution – our Code of Points Cheat Sheet.
FREE
Jason’s Season Bundle
Are you looking for a simple way to master your season from start to finish? This 4-in-1 course combines Rethinking Practices, Planning Practices, Cleaning Your Routine, and Preparing for Full-Outs into one complete training solution.
$184
Summer Practice Special
Are you looking for a smarter way to structure your summer training? This bundle combines Planning Practices and Rethinking Practice to help you build efficient, effective practices that set your season up for success.
$102
Cheer A-Z
Are you a coach who knows there’s room to grow but isn’t sure where to begin? If so, Cheer A-Z: 26 Tips Cheer Coaches Can’t Live Without is your go-to guide for navigating the world of allstar cheer coaching.
$92
Cleaning Your Routine
Are your routines falling flat despite your team’s hard work? If you’re cleaning but not seeing it translate to full-outs, or you’re unsure where to start, you’re not alone.
$92
Planning Practices
Are you tired of walking into practice without a clear game plan, hoping that things will magically improve? Do you struggle to maximize your practice time, leaving feeling like you could have accomplished more?
$92
Preparing for Full-Outs
Why do some teams crush full-outs while others fall apart? This training teaches a proven 6-step process that turns fatigue into focus and makes full-outs a moment your team can enjoy.
$92
Rethinking Practice
Need a fresh approach to practice and getting the most from your athletes? This course gives you strategies to set clear goals, boost efficiency, and unlock your team’s full potential.
$92
PODCAST
Listen to the latest episodes on Spotify and Apple Music
Feature Your Question
Do you have a question about cheer? Fill out this Google Form and submit it for a chance to be featured on the Let's Talk Cheer: Question of the Week Podcast.